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November 14, 2005
By: TOM BRANNA
Paul Mitchell’s PM Shines, launching in September, is a deposit-only, ammonia-free demi-permanent hair color. The hair color line consists of 20 inter-mixable colors and a Clear Shine that can be mixed with the total color palette to create a multitude of colors. PM Shines’ Intense Hydrating complex penetrates deep into the hair shaft to thoroughly hydrate and help replenish amino acids lost during the coloring process. Also new is Paul Mitchell’s Super Skinny Daily Shampoo and Super Skinny Daily treatment. Super Skinny’s Smoothing Complex penetrates deeply into the hair shaft, where it displaces water and constricts the hair. Both products also help reduce drying time.
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